Gingham check is a contemporary overhaul when it comes to SS17 and it’s currently splashed about everywhere! 

Removed from its classic connotations, it’s a pattern statement that is being found across a wide number of product categories from shirts, dresses, tops, skirts, the list goes on… It’s versatile for both casual days or evening events. Gingham has been worn amongst women for hundreds of years. When you look back and think of gingham, you’ll probably going to recall Dorothy from the Wizard of Oz and your school uniform, summer dress – now didn’t you feel like you could model for gucci in your new checked summer dress, with a matching hair bobble and frilly socks on the first day back of term?

Henry Holland’s SS17 ‘House of Holland’ collection back in September featured an array of gingham garments, showing a heavy influence of picnic parties and strolls in the park, strawberries and sausage rolls anyone? The collection showcased gingham in a range of dresses, oversized coats and gingham neck ties.

  

Zara

Zara’s take on gingham is young and contempary, with a major use of frills!